Dailymotion has signed a deal with Yash Raj Films (YRF), India’s leading production house.
The agreement will see the launch of the YRF channel on Dailymotion to bring new content to Dailymotion’s global audience of 300 million users.
Several hundreds of videos will be uploaded by YRF, on an ongoing basis.
Antoine Nazaret, Head of Content Asia for Dailymotion said: “We are extremely proud and thrilled to welcome YRF on the platform. Yash Raj Films has a long and glorious production experience combined with a successful and smooth shift to digital. And for Dailymotion’s presence and strategy, this partnership accentuates our focus on premium content tailored for the Indian market and beyond.”
Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd., said: “Digital marketing channels are now on a higher level than ever before. Distribution is a key element and our aim is to close the digital gap as much as possible. We hope to extend our international reach with Dailymotion in more ways than one.”
The deal builds on Dailymotion’s growing Asian audience and existing partnerships in the region with more than 120 million users and thousands of premium partners. . It will further expand and enrich Dailymotion’s international catalogue of millions of film related videos, including many other Bollywood partners such as T-Series, EROS and Saregama that users can access on any device.
The YRF channel on Dailymotion: http://www.dailymotion.com/yrf
Yash Raj Films (YRF) started out as a film-making company in India in 1970. In the last four decades it has grown from strength to strength and today has to its credit India’s most enviable film catalogue. The Company’s core lies in the production and distribution of some of the industry’s top grossing films. With offices in New York, London, and Dubai, YRF handles its own global distribution of films. The Company also has its own music and home entertainment labels, design cell and post-production facilities, marketing, digital, licensing, merchandising and talent management divisions. YRF also has its own state-of-the-art fully integrated Studio and produces an average of 4 to 5 films a year, thus making it an integral part of the entertainment business in India. YRF’s recent subsidiary, YRF Entertainment, is a LA based production and Financing Company focused on developing and producing feature films internationally.