Five months ago, news broke that Brad Pitt would be appearing in a Chanel ad. My mom wears Chanel No. 5 and they typically have very wistful, romantic commercials. But this. This is just … a joke, right?

When I think of Mr. Jolie talking to the camera, I think about his turn as Tyler Durden in Fight Club. His intense glare and measured delivery combined with the rattling of the camera to give you heart palpitations. But, here when he speaks to the lens, he’s got long hair and a goatee – some casual khakis and a nice linen button down. He’s the antithesis of Tyler Durden. He’s the guy Tyler Durden verbally and physically abuses, breaks down, and builds up again in his ‘image.’

Like most people, I enjoy Brad Pitt. Chicks have the obvious reason for liking him, but guys can appreciate his work as well. I can’t get enough of Moneyball and though it’s currently in production hell, I look forward to his performance in World War Z. However, this spot flat out goes against everything Brad Pitt has done up to now. I understand the internet is infested with haters and trolls and negativity, but as The Dude once pointed out, ‘This aggression will not stand, man.’ Only sub in “pretension” for “aggression.” Granted, the ad is for a women’s fragrance. Women will pretty much buy anything Pitt shills, but I have to think men will be like, ‘Wow, what the hell was that?’

Maybe I just don’t ‘know’ Brad like I thought I did. Maybe he was stoned? Maybe this was a bet he lost to Clooney? If so, his status has gone far beyond legendary. If not, I’m left to face-palm until I look like Peyton Manning after he takes his helmet off.

But who am I? His entire mansion is made of gold and he gets to sleep with one of the hottest women on the planet and I’m five figures deep in debt and can’t hold a relationship for more than 6 months. I can only dream of some bitter dude blogging about my atrocious commercial.

If you’re as confused as I am by this Chanel ad, let me know what you think in the comments.

UPDATE (10/16/12 @ 12:43pm ET): A couple keen eyes in the office noticed there could be some subliminal ‘male members’ hidden in the background? Anyone else see that or do we need to get outside more?

Neal is the Editor of Dailymotion’s Sports, Comedy, and Viral Channels.