The National Basketball Association (NBA) Chooses Dailymotion as Online Video Provider for Francophone Europe
Deal gives Dailymotion users in France, Belgium, Switzerland and Luxembourg Access to NBA Games and Highlights, with New Content added Daily throughout the 2010/2011 Season
New York, November 8th – The National Basketball Association (NBA) and Dailymotion, one of the largest Web video sites in the world, today announced an agreement that will bring NBA content to Dailymotion’s audiences in Francophone Europe. Under terms of the deal, viewers in France, Belgium, Switzerland and Luxembourg will receive access to games recaps and weekly highlights throughout the 2010/2011 basketball season.
The partnership will continue throughout the entire season as well as the playoffs. All exclusive NBA videos will be accessible for at least one week after their debut, and a selection of videos will available longer on the site on http://www.dailymotion.com/NBA.
The exclusive NBA content significantly enriches Dailymotion’s already-popular Sports channel. Available at www.dailymotion.com/fr/channel/sport, the channel’s high-quality, entertaining library of professionally-produced and independently-created videos already draw over 1.2 million unique visitors per month (source : Media Metrix, September 2010).
“Dailymotion is very proud to be selected by the NBA to offer our French-speaking audience access to some of the highest-quality, most exciting sports content in the world,” commented Martin Rogard, Managing Director of Dailymotion, France. “This partnership reinforces the success of our channel strategy and the high-value of the engaged and dedicated sports fans who frequent our site.”
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